The humans behind Feely

Hi, I’m Nina Kralj — psychologist, therapist, educator, and a proud mom of two little boys.

Over the past 10+ years, I’ve worked closely with children and families, completing hundreds of hours of counselling and therapeutic work with children, as well as leading numerous workshops and lectures for parents, educators, and therapists.

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Through my professional experience, one message became very clear:
children often feel deeply long before they can explain those feelings with words.

Play, touch, and toys have always been one of the most natural ways to access a child’s inner world. In therapy and everyday family life, I saw how powerful simple, tangible tools can be in helping children express emotions safely and naturally.

Feely was born from both my professional journey and my personal one.

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As a mother, I wanted to give my own boys a gentler, more effective way to express what they feel and to build emotional intelligence from an early age. From that wish, Feely grew into an emotional companion that helps children show how they feel and explore what might help, even when words are still hard to find.

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Today, Feely has become an emotional corner in our home — a small, safe place that gently invites reflection. Not only the children, but also us adults often pause, notice how we feel, and sometimes even place a magnet on Feely ourselves. It has become a quiet reminder that emotions belong to everyone.

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Because emotions don’t need to be fixed — they need to be understood.