Because regulating feelings is hard. Doing it together makes it easier.
Meet Feely the Fox!
Feely helps children understand their emotions and helps adults understand their children.
Through play, touch and conversation, Feely creates a shared emotional space where children and adults can slow down, connect and truly listen.
Why Feely?
Feely is the softest plush using play, touch and conversation to turn child’s emotions into something tangible. Because emotional intelligence isn’t learned through lectures.
It’s learned through connection, repetition and everyday moments.
Emotional intelligence through play
A “conversation corner” for big feelings
Exceptionally soft, calming, premium plush
Strengthens the child–adult bond
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Made for kids, can be used by parents, therapists and teachers.
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How Feely the Fox works?
A simple daily ritual for big and small feelings
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1. Create Feely’s little corner
Place Feely and the self-adhesive magnetic board somewhere your family spends time — by the bed, near the dining table, in the playroom or even in the bathroom.
Feely becomes a gentle reminder that all feelings are welcome here.
2. Show the feeling
The child chooses a soft emotion magnet and places it on Feely’s tummy. Sometimes that’s all they need —
a quiet way to say “this is how I feel” — even without words.
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3. Choose what helps
Next, the child can choose an action magnet and place it on Feely’s back — a gentle reminder of what might help regulate the feeling (breathing, resting, hugging, asking for help…).
This step is what makes Feely different:
children don’t only name emotions — they learn how to respond to them.
4. Talk, connect, and support
When an adult notices the magnets, conversation can begin — right away or later, when the moment feels safe.
Feely turns emotions into something visible, understandable and easier to support.
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When the magnets aren’t in use, they rest on the soft magnetic board — visible, easy to reach, and ready for the next emotional moment.
If you’re on the go, they can be safely stored in Feely’s little pouch.
Because feelings don’t follow a schedule - but Feely is always there.
Comes with a story about Feely the fox and parenting courses.
Parenting courses that grow with your family.
Feely comes with parenting courses created by a recognised child development professional. They support parents in navigating big emotions through everyday moments — tantrums, overwhelm, and everything in between. With practical tools, simple guidance, and a strong focus on connection, the courses help you better understand your child’s emotional world — and your own.
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